Amazing Animation

This Is Where We Live from 4th Estate on Vimeo.

This wonderful masterpiece was created by Apt Studios and Asylum Films in celebration of 4th Estate's 25th anniversary. Asked to create something stunning by this division of Harper Collins in the UK, this is what Peter Collingridge proposed:

"We pitched a crazy, beautiful, and ambitious 3-minute animation to 4th Estate’s managing director, John Bond, and marketing director Ben Hurd. The animation would take place in a city made - literally - out of books, and we would pass through the city like a bird flying down the streets, witnessing scenes from these books taking place in lots of different districts over the course of an afternoon, evening and early morning."

You can read more about the project here, and see production stills here. View a larger version of the video plus more about the process of making "This is Where We Live" on Vimeo. {discovered via Black Eiffel}