Portfolio: Fashion Central

I haven't posted any client work in a long while—because for the last year, I've pretty much been focussed on developing my own work through the magazine, books and wholesale and have been turning away clients (I know, kind of crazy thing to do during such times!) However, I made an exception to continue the design identity for my landlord's latest development project, Fashion Central. Located a block from Art Central, this new destination is also developed within heritage buildings in the heart of downtown.

Taking inspiration from the old mosaic tiles and architectural details revealed throughout the buildings, the identity consists of a strong, contemporary wordmark that plays off of the various pattern designs created for Fashion Central.

For today's media launch and grand opening, I designed and made some pocket mirror giveaways. Make sure to stop by Fashion Central and Art Central the next time you're in the city centre.