Creatives reality

'Pitch' can mean many things-there are camping connotations and musical connections to the word. (In the upcoming issue #14 we'll explore some of the sporting links.) In the competitive world of advertising 'the pitch' amounts to a multi-million dollar job interview.

This week AMC's show The Pitch finished its first season. This reality show without any psychopaths, histrionics or back-stabbing is rather refreshing in our modern times. Each episode simply features two agencies going head-to-head for a new client. It was fascinating to see the process these creatives took to solving the problems of their potential clients.

Episodes are still available and extended content can be found on the AMC site.