Alice Hoffmann is a German art director and graphic designer living in Zurich, Switzerland. She recently launched a new venture, an online poster store called Maison Alice. Curating a small selection a few times a year, the posters are by contemporary illustrators and designers with a nod to the heyday of vintage advertising posters.
"Quite recently I discovered my passion for illustration," shares Alice in her subscriber profile featured in issue #15 (October). "All day long I am searching for cool illustrations: old or new, coloured or black and white, 3D or linedrawed, on paper or on textile, in advertising or on bookcovers, on packaging or on the street, for children or adults, from China or from TImbuktu. Doesn't matter. Through all theses different styles and influences I get my everyday inspiration."
"At Maison Alice, we are passionate about beautiful art created by illustrators, graphic designers and typographers—and we think that their works should be part of stylish apartments. This is why we set up an online store where we sell art prints. The prints are all produced in limited editions, as we truly believe that quality should be more important than quantity. Maison Alice is positioned between the high-priced art market and the low-priced poster galleries and we collaborate with selected artists from places such as New York, Great Britain, Sweden, Finland, Japan and Switzerland.
We print our collections using offset and silk-screen printing processes and high-quality paper. We also collaborate with long-standing printing shops in Germany and Switzerland, who turned their craft into art."