Jesse Murphy graduated from Olds College with a degree in apparel construction. Under his brand, Murph I MFG he creates jeans and leather goods.
"When an item catches your eye not because of any decorative details or embellishments, but because of its simplicity, that's what I like. Almost in the same way how the cake with the most icing won't always be the best tasting. I like finding work or outdoor clothing from previous generations, I'm sure a lot of people do actually. I just like how simple that stuff was while still remaining functional. I think that's what inspires me. I suppose that and having an understanding that there can always be something to improve on. "
Jesse is another artist participating in the New Craft Coalition event.