As one can see from UPPERCASE magazine and the books that I publish, I'm a very visual person. I love colour and typography and enjoy creating an experience with these elements. I was a freelance graphic designer for a dozen years before I transitioned into using those skills into my own products.
I’m definitely someone who judges a book by its cover—but also what’s inside! How content is presented, designed and arranged is also very important.
If you’ve been mulling over the possibility of taking B-School, I thought it might be helpful to know that the actual course environment is top notch with excellent navigation, nice typography and clear communication. There is a lot of information packed into the site, through videos, instruction, downloads and bonuses. It’s really clever how the course is sequenced. Through the interface, copy writing and fun little surprises, the B-School site excels at engaging the student—which is great, because you’ll be spending a lot of time there!
There is a lot of content on the site, but the B-School designers manage to keep it well-organized through tabs, navigation and visual cues that show you where you are within a module and within the course overall.
In addition to the modules, there are more resources available on specific areas of building your business. After 9 years and 40,000 students, the Answer Vault really will have the most common questions answered handily.
As you can see from their launch website graphics and materials (plus check out Marie Forleo’s Stories on Instagram) B-School is very well-designed. The learning environment is unique to B-School and that is certainly one of its strengths.
What's all this stuff about B-School? I took the course and it changed my business for the better so this year I'm an affiliate. Read my B-School story on this page.